Scott Walkers brilliantly boring Twitter feed

On Twitter, Scott Walker parties like it's 2006. He is an everyman -- a throwback to those early days when timely tweets about lunch plans were the thing to do and it hadn't really occurred to anybody what else Twitter could be used for.

Ham and cheese update.

Burger day.

Again with the ham and cheese.

Burger and fries alert.

Yes, this is a snooze fest, and that's precisely the point. Whereas some see social media as a way to burnish their cool-ness bona fides among the youngsters, Walker is all "Leave it To Beaver" Midwestern earnestness. He is anti-cool, the exact opposite of Barack Obama, the BuzzFeed President.

Walker's retro approach also stands in contrast to Sen. Rand Paul (R-Ky.), who has elevated/lowered political trolling to a new level with a Twitter feed that is positively bro-tastic. (His official account is different and not as personal, though it does include a picture of a red tie he wore for "Wear Red Day," so there's that.)

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So while Paul tweeted out a fake conversation between Hillary Clinton and Jeb Bush, Walker went with chore day:

For Walker, being boring is a badge of honor, a winning political brand that is wrapped up in Americana.

Working-class roots, check:

Twitter feeds aren't haphazard, though most (hopefully) aren't as heavily edited as Mitt Romney's, on which as many as 22 people had to approve tweets in 2012.

Part of the brilliance of Walker's personal feed is that parts of it seem so regular-joe, which is exactly the argument the college-dropout-turned-Wisconsin-governor will make about who he is and why he is different.

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